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B2B Marketing
ChatGPT, Gemini, and the Future of B2B Search Marketing
If your marketing plan relies heavily on keyword bidding and SEO to get in front of buyers, it’s time to take a hard look at how AI is redefining buyer behavior — and what you can do about it.
Karen Moked
3 min read
The Ethical Gray Areas of AI in B2B Marketing
The key ethical gray areas of using AI in B2B marketing—and how to navigate them before they become reputational (or regulatory) risks.
Karen Moked
3 min read
AI in B2B Marketing: Power Tool or Pandora’s Box?
If you're considering integrating AI into your B2B marketing strategy, here’s my take on the real pros and cons of using AI in B2B marketing.
Karen Moked
2 min read
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