Karen Moked

The three growth levers marketers should prioritize now are AEO, events, and positioning. AEO helps companies get discovered, positioning helps buyers understand why they are different, and events create the trust and relationships that AI cannot replicate.

Unclear positioning can slow sales, increase price pressure, weaken marketing ROI, and make growth harder. Learn how strong positioning improves business performance.

Learn how biotech and pharma buyers find, evaluate, and choose CROs, CDMOs, labs, and service partners, from AI search and websites to referrals and relationships.